SEO Specialist
Posts tagged SEO
Why Social Media is Important to promote your Business
Jun 13th
social-networking-sites
Social networking websites function like an online community of internet users.
Social networking sites offers web publishers and online marketers a new and very potentially highly effective way to drive traffic. Social Networking and Social Bookmarking is the easy and way to share your business or web links .Social Bookmarking sites are helpful to increase the backlinks and the additional traffic to your website.
Nowadays,Internet,Web marketing, companies are consider these social networking websites like myspace, facebook,delicious, dig,raddit and many more, as opportunities to promote their product and business. In a result they get high web traffic to improve site ranking,and the other important reason why people prefer are use these social networking websites to promote their product or business, it’s because of their ability to build a effective backlinks to their sites.
Here is the list of top 7 Social Networking site to promote your business:
1. Facebook
2. LinkedIn
3. MySpace
4. Reddit
5. Squidoo
6. Twitter
7. YouTube
Benefits of ppc advertising
Sep 6th
Internet advertising is use to promote websites by increasing their visibility in search engine result pages through the search engine optimization (SEO), Paid Listing, contextual advertising. Paid listing is most common and effective technique to promote your business.
Pay Per Click.(PPC) is a form of internet advertisement which will help you to increase your site visibility in search engines, in more simple words : Its internet advertisement where advertisers pay for visitors on cost per click basis. Pay Per Click (PPC) advertising has been considered the most reasonable and money-making advertising tool. PPC ads also known as Sponsored listing.
PPC is totally different from organic SEO.PPC ads can instantly generate visibility of your website by placing them on Search Engine Result Page for the desired keywords. Google, Yahoo,Bing are some of the top most search engines preferred by many sponsors for PPC campaign. Whenever the advertisement link or add is clicked by end user, the advertiser gives a proposed price to the search engines.
PPC Campaign can create powerful source to promote and to sell your product. And it also helps to increase website popularity among the internet users.
Importance of selecting the right keywords
Jun 10th
Search engines always crawl and index text, and only text. They do not recognize images, flash content or symbols. So it’s very important to use the most relevant and best performing text for your website to improve your page ranking.
Always be very choosy and careful when you are selecting keywords for your website.right keywords will help you to describe your website.
Selecting the appropriate keywords for your website can be time consuming. but As far as on-page optimization is concerned, it’s mainly depends on keywords.
Selecting right keywords are the very important factor in search engine optimization. best performing keywords will help you to run successful Search Engine Optimization(SEO) campaign. Because, it is keywords that people will use to find your services on the internet.
Be specific while selecting the keywords for your WebPages. The more specific you are, the lower your chances of facing tons of competitor’s website.
You can use keyword tools like Google AdWords to find best performing keywords on internet.
Try to target long-tailed keywords. They are more specific, and, many of the time, they have less competition.
Facebook’s New “Simple” Privacy Settings Still Pretty Complex
May 27th
Facebook announced new simplified privacy controls designed to ease a settings overload problem that it admitted has challenged its users. Did it succeed? I’d give it an A for effort but a C+ to B- for actually solving the overload problem. Rather than a “one click solution” or a single-page recap, there remains a “flowchart” of options. Though less daunting than in the past, the complexity may still leave users feeling there are too many controls to be in control.
Below, a “Before” and “After” comparison. The “Before” screens are what most people on Facebook currently see, when they visit their privacy settings. The “After” is what they’ll get in the coming weeks and which can be previewed here. A small number people already have access to the new controls, including many reporters who participated in Facebook’s privacy press conference today. I was one of those reporters,Read More
How to create “robots.txt” file ?
May 24th
“Robots.txt“ is a regular text file, and this file has special meaning to the majority of “honorable” robots on the web.
Introduction to “robots.txt”
If a site owner wants to disallow to web robots from specific directory then he must place a text file called robots.txt to the root of the web site hierarchy (e.g. www.example.com/robots.txt).
By defining few rules in this robots.txt file, you can instruct web robots to not crawl and index certain files, directories within your site, or the whole site. In short a robots.txt file on a website will function as a request that ignore specified files or directories in their search.
Now that you know what is robots.txt file,you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the “Robots Exclusion Protocol“). format is simple enough for most intents and purposes:
How to create “robots.txt” file
USERAGENT line to recognise the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts or directory of your site.
following example allows all robots to visit all files because the wildcard “*” specifies all robots :
User-agent: *
Disallow:
And following example keeps all robots out:
User-agent: *
Disallow: /
The next is an code will disallow all crawlers not to enter three directories of a website:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /private/
How to increase inbound links
May 7th
Inbound links may increase your site’s popularity among web surfers as well as search engines. It’s always a good idea to have quality links coming into your site regardless of the fact that it helps your search engine rankings. So your inbound linking campaign can be dual purpose by bringing in more traffic while improving your rankings.
INCREASE INBOUND LINKS USING DIRECTORY SUBMISSIONS:
Submitting directories is a great way to build incoming links and increase your search engine rankings. Submit your site to several useful directories. Commit to adding your site to directories each month.
INCREASE INBOUND LINKS USING LOCAL LISTINGS:
Add your website to various search engines like Google Local, Bing, and Yahoo,MSN Local listings. This will help you to increase your online exposure. And at the same time this will raise your website ranking.
INCREASING INBOUND LINKS USING BLOG:
A blog (a contraction of the term “web log“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Each blog post is considered one page although it is more like a feed.
By adding your website link to each blog post as well as on the main blog site, you will increase your inbound links by one for each blog post. Blog often and your site will build many incoming links. If you contribute to a blog that you do not own, add your link at the bottom of your blog post or even your comments.
What is Keyword Research ?
Apr 21st
Keyword research is one of the most fundamental SEO (define) activities,The process of uncovering and selecting the appropriate keywords for your site is called keyword research. Very simply, it involves undertaking an often painstaking investigation to discover what terms people search for, how often, and how many and which other sites appear for those terms. Keyword research is a strategic exercise that enables you to determine which queries your site is most relevant for and for which you can feasibly expect a return, then optimize your site accordingly.
The best keywords have the following qualities:
Strong relevance to your site: terms for which you have content to support Relatively high search volume: terms people are actually look for Relatively low competition: terms with a small number of search results
Google AdWords
Apr 21st
Google AdWords is Google‘s flagship advertising product and main source of revenue. Google’s total advertising revenues were USD$21 billion in 2008[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Bing Makes Gains In Search Advertising Share: Report
Apr 19th
Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.
The Efficient Frontier report says Bing’s click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago.
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