SEO Specialist
Posts tagged Professional
The Most Important Factors for On-page Optimization
Jun 24th
SEO is divided into two main part, ON PAGE OPTIMIZATION and OFF PAGE OPTIMIZATION.
On-page optimization is the process of making web page or a website search engine friendly.
Factors included in On-page Optimization:
- Title Tag
- Head Tag
- Meta Tag
- Description Tags
- Alt Tags
- Keyword Analysis
- Rich and Unique Content
- Outbound Links
- Internal Link Website Structure
- CSS Coding and Javascript
- Page Size / Loading Time
These are the some factors which we have to consider while doing on page Optimization.
It’s important to have proper heading, descriptive page titles, clean and rich content on each web page.
The other important factor is to have a Sitemap, and it should be uploaded to Google and Yahoo, to tell search engine crawlers which pages to crawl.
On page optimization is entirely based on the rich text content, so one thing to always keep in mind that the site should be free from black hat techniques such as cloaking, hidden text, cunning redirects etc. If any of these elements found by the search engine your site may get banned from their listings. 
Importance of selecting the right keywords
Jun 10th
Search engines always crawl and index text, and only text. They do not recognize images, flash content or symbols. So it’s very important to use the most relevant and best performing text for your website to improve your page ranking.
Always be very choosy and careful when you are selecting keywords for your website.right keywords will help you to describe your website.
Selecting the appropriate keywords for your website can be time consuming. but As far as on-page optimization is concerned, it’s mainly depends on keywords.
Selecting right keywords are the very important factor in search engine optimization. best performing keywords will help you to run successful Search Engine Optimization(SEO) campaign. Because, it is keywords that people will use to find your services on the internet.
Be specific while selecting the keywords for your WebPages. The more specific you are, the lower your chances of facing tons of competitor’s website.
You can use keyword tools like Google AdWords to find best performing keywords on internet.
Try to target long-tailed keywords. They are more specific, and, many of the time, they have less competition.
Advantages of Using CSS in Search Engine Optimization
May 31st
Cascading Style Sheets (CSS) is a style sheet language that allows web designers to attach style like spacing, color, font, etc. to plain HTML files. Or we can say that Cascading Style Sheets (CSS) is a style sheet language which is used to add the presentation of a particular web page or website.
Cascading style sheets (CSS) work exactly similar to a template like for example permitting web developers to label style for an HTML code and after that we can apply it to the number of web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which has ability to control the appearance of content in a web page.
- CSS can also make your website SEO friendly.
- CSS can separate the style and formatting from the main content of a web page, so site design can be achieved without HTML overload.
- Table layout and font tags make the HTML code very cumbersome; this creates problem for the search engine results.
- If you use external CSS files to web design; the HTML code will be cleaner and it will result to better search engine rankings.
- Using external Cascading Style Sheets (CSS) coding for web layout is also very useful for usability, as it leads to faster download times.
Facebook’s New “Simple” Privacy Settings Still Pretty Complex
May 27th
Facebook announced new simplified privacy controls designed to ease a settings overload problem that it admitted has challenged its users. Did it succeed? I’d give it an A for effort but a C+ to B- for actually solving the overload problem. Rather than a “one click solution” or a single-page recap, there remains a “flowchart” of options. Though less daunting than in the past, the complexity may still leave users feeling there are too many controls to be in control.
Below, a “Before” and “After” comparison. The “Before” screens are what most people on Facebook currently see, when they visit their privacy settings. The “After” is what they’ll get in the coming weeks and which can be previewed here. A small number people already have access to the new controls, including many reporters who participated in Facebook’s privacy press conference today. I was one of those reporters,Read More
How to create “robots.txt” file ?
May 24th
“Robots.txt“ is a regular text file, and this file has special meaning to the majority of “honorable” robots on the web.
Introduction to “robots.txt”
If a site owner wants to disallow to web robots from specific directory then he must place a text file called robots.txt to the root of the web site hierarchy (e.g. www.example.com/robots.txt).
By defining few rules in this robots.txt file, you can instruct web robots to not crawl and index certain files, directories within your site, or the whole site. In short a robots.txt file on a website will function as a request that ignore specified files or directories in their search.
Now that you know what is robots.txt file,you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the “Robots Exclusion Protocol“). format is simple enough for most intents and purposes:
How to create “robots.txt” file
USERAGENT line to recognise the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts or directory of your site.
following example allows all robots to visit all files because the wildcard “*” specifies all robots :
User-agent: *
Disallow:
And following example keeps all robots out:
User-agent: *
Disallow: /
The next is an code will disallow all crawlers not to enter three directories of a website:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /private/
Bing Makes Gains In Search Advertising Share: Report
Apr 19th
Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.
The Efficient Frontier report says Bing’s click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago.
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