SEO Specialist
Posts tagged Online Marketing Mumbai
Why Social Media is Important to promote your Business
Jun 13th
social-networking-sites
Social networking websites function like an online community of internet users.
Social networking sites offers web publishers and online marketers a new and very potentially highly effective way to drive traffic. Social Networking and Social Bookmarking is the easy and way to share your business or web links .Social Bookmarking sites are helpful to increase the backlinks and the additional traffic to your website.
Nowadays,Internet,Web marketing, companies are consider these social networking websites like myspace, facebook,delicious, dig,raddit and many more, as opportunities to promote their product and business. In a result they get high web traffic to improve site ranking,and the other important reason why people prefer are use these social networking websites to promote their product or business, it’s because of their ability to build a effective backlinks to their sites.
Here is the list of top 7 Social Networking site to promote your business:
1. Facebook
2. LinkedIn
3. MySpace
4. Reddit
5. Squidoo
6. Twitter
7. YouTube
Tracking Your Ads with Google AdWords
May 3rd
If you conduct Google AdWords campaigns, this article may be of interest to you. It shows how to use Ruby on Rails to build a reporting system that will help you keep the costs down when bidding on a selection of keywords.
According to a 2005 report by PricewaterhouseCoopers, $385 billion dollars are spent on advertising annually. This report estimated that by 2010, worldwide advertising spending will exceed $500 billion. As you can imagine, such a gigantic flow of money requires a similarly gigantic infrastructure. Of course, the most common advertising formats –print, radio, and television–have a relatively long history, with a very entrenched methodology for analyzing how money is spent. On the other hand, web advertising is a relatively new phenomenon, and many organizations do not have a coherent system for tracking Internet advertising.
Perhaps the most popular online advertising system is Google Ad Words, which allows people to buy text advertising space in small blocks to the right of Google’s main search results. Additionally, Google allows Google AdWords ads to be placed on other web sites using the Google AdSense program, which further increases the potential market of Google AdWords advertisers.
Ads in Google AdWords are priced on a per-click basis, so the more your ad is clicked, the more you pay, and you pay only when people click your ad. Each advertisement has a list of keywords for which it will appear, and a maximum per-click bid on each keyword. (You can find out more about AdWords at http://adwords.google.com.)
Because Google AdWords is a type of Vickrey auction, you pay only what the second-highest bidder paid, so you can bid your maximum without fear of overpaying. However, a number of ads can appear on a single page, with progressively lower bidders receiving progressively lower locations. Some Google AdWords advertisers attempt to bid as low as possible while still having their ad appear on the search results page.
Additionally, advertisers often attempt to purchase obscure keywords or misspelled keywords. In reality, such attempts are often stymied by the fact that keywords without competition usually do not receive many search results, so the total amount of clicks available for purchase is likely low. As a result, advertisers attempt to construct the most attractive ad possible, so they can get more clicks for obscure, and therefore cheaper, keywords.
Obviously, conducting an effective Google Ad Words campaign requires some strategy. This chapter’s example is a reporting system that will help you optimize a selection of ads, so that each click is as cheap as possible.
How To Use E-mail To Benefit SEO
May 3rd
We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from brands to people that have registered for a newsletter, etc. This copy of the e-mail is usually just a simple HTML page that can be crawled and indexed by the search engines, and, if you play your cards right, could benefit your SEO efforts.
If you’re a Marketer, most of the E-mail you send out to your audience will provide the option to view the e-mail in a browser, usually identified at the top of the email with something like “If this message is not displaying properly, click here to launch your browser.” When clicked, your browser opens up the same version of the e-mail as a static HTML page. Typically this e-mail has links back to your web site for additional information or other calls to action, which can be used to pass link equity for SEO purposes.
There may be certain content or emails that you don’t want to have crawled and indexed by the engines. In this case, simply format your robot.txt file accordingly. Here’s some tips & examples on how to go about this:
- Put all of the HTML versions of the e-mail that you do want to have crawled into a directory. In this example, I’ve named the directory “Google_Email”.
- Put all of the HTML versions of the e-mail that you don’t want to have crawled (due to sensitive content) into a directory. In this example, I’ve named the directory “No_Email”.
- Update your robot.txt file to disallow the “No_Email” directory:
User-agent: *
Disallow: /No_Email
- Make sure that all of the HTML versions in the “Google_Email” directory are utilizing SEO Best Practices – Optimized Headlines, Body Copy, Links Using Keywords and pointing to your site’s targeted SEO pages.
- To further increase links and traffic to your targeted SEO pages, add a “Share” option to the e-Mail that links to your site’s targeted SEO pages, thereby creating the opportunity to increase link equity naturally.
- If you cannot add body text links in the e-mail, create a “Quick Links” area in the right panel to offer links to your site’s targeted SEO pages.
- Add these E-Mails (the actual URLs) to your XML Sitemap.
- If possible, setup your web metrics to see what impact these e-mails have on your SEO performance.
Google Earth Added To Google Maps, No Download Needed
Apr 27th
Google has started to combine its Earth and Maps products with the announcement that Earth view is available to all Google Maps users.
To see 3D imagery in Google Maps, you’ll need the Google Earth plugin which anyone can now use; it’s been available to developers since 2008. There’s also a new “Earth” tab on Google Maps, right next to the Satellite and Map tabs. Here’s a how-to video that Google has published showing how it all works.
On a semi-related note, Google has also launched a Hubble Telescope tour layer for Google Earth, in honor of the telescope’s 20th anniversary.
How to use Google Analytics (GA)
Apr 22nd
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Google Analytics is implemented by including what is known as a “page tag”. This is referred to as the Google Analytics Tracking Code (GATC) and is a hidden snippet of JavaScript code that the user adds onto every page of his or her website. This code acts as a beacon, collecting private visitor data and sending it back to Google data collection servers for processing. Data processing takes place hourly, though it can be 3–4 hours in arrears of real time. However, a comment on a web analytics blog from a Google employee indicates that not all data is processed for approximately 12 hours after collection.
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