SEO Specialist
Posts tagged Freelance
Why Social Media is Important to promote your Business
Jun 13th
social-networking-sites
Social networking websites function like an online community of internet users.
Social networking sites offers web publishers and online marketers a new and very potentially highly effective way to drive traffic. Social Networking and Social Bookmarking is the easy and way to share your business or web links .Social Bookmarking sites are helpful to increase the backlinks and the additional traffic to your website.
Nowadays,Internet,Web marketing, companies are consider these social networking websites like myspace, facebook,delicious, dig,raddit and many more, as opportunities to promote their product and business. In a result they get high web traffic to improve site ranking,and the other important reason why people prefer are use these social networking websites to promote their product or business, it’s because of their ability to build a effective backlinks to their sites.
Here is the list of top 7 Social Networking site to promote your business:
1. Facebook
2. LinkedIn
3. MySpace
4. Reddit
5. Squidoo
6. Twitter
7. YouTube
The Most Important Factors for On-page Optimization
Jun 24th
SEO is divided into two main part, ON PAGE OPTIMIZATION and OFF PAGE OPTIMIZATION.
On-page optimization is the process of making web page or a website search engine friendly.
Factors included in On-page Optimization:
- Title Tag
- Head Tag
- Meta Tag
- Description Tags
- Alt Tags
- Keyword Analysis
- Rich and Unique Content
- Outbound Links
- Internal Link Website Structure
- CSS Coding and Javascript
- Page Size / Loading Time
These are the some factors which we have to consider while doing on page Optimization.
It’s important to have proper heading, descriptive page titles, clean and rich content on each web page.
The other important factor is to have a Sitemap, and it should be uploaded to Google and Yahoo, to tell search engine crawlers which pages to crawl.
On page optimization is entirely based on the rich text content, so one thing to always keep in mind that the site should be free from black hat techniques such as cloaking, hidden text, cunning redirects etc. If any of these elements found by the search engine your site may get banned from their listings. 
Importance of selecting the right keywords
Jun 10th
Search engines always crawl and index text, and only text. They do not recognize images, flash content or symbols. So it’s very important to use the most relevant and best performing text for your website to improve your page ranking.
Always be very choosy and careful when you are selecting keywords for your website.right keywords will help you to describe your website.
Selecting the appropriate keywords for your website can be time consuming. but As far as on-page optimization is concerned, it’s mainly depends on keywords.
Selecting right keywords are the very important factor in search engine optimization. best performing keywords will help you to run successful Search Engine Optimization(SEO) campaign. Because, it is keywords that people will use to find your services on the internet.
Be specific while selecting the keywords for your WebPages. The more specific you are, the lower your chances of facing tons of competitor’s website.
You can use keyword tools like Google AdWords to find best performing keywords on internet.
Try to target long-tailed keywords. They are more specific, and, many of the time, they have less competition.
Advantages of Using CSS in Search Engine Optimization
May 31st
Cascading Style Sheets (CSS) is a style sheet language that allows web designers to attach style like spacing, color, font, etc. to plain HTML files. Or we can say that Cascading Style Sheets (CSS) is a style sheet language which is used to add the presentation of a particular web page or website.
Cascading style sheets (CSS) work exactly similar to a template like for example permitting web developers to label style for an HTML code and after that we can apply it to the number of web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which has ability to control the appearance of content in a web page.
- CSS can also make your website SEO friendly.
- CSS can separate the style and formatting from the main content of a web page, so site design can be achieved without HTML overload.
- Table layout and font tags make the HTML code very cumbersome; this creates problem for the search engine results.
- If you use external CSS files to web design; the HTML code will be cleaner and it will result to better search engine rankings.
- Using external Cascading Style Sheets (CSS) coding for web layout is also very useful for usability, as it leads to faster download times.
Facebook’s New “Simple” Privacy Settings Still Pretty Complex
May 27th
Facebook announced new simplified privacy controls designed to ease a settings overload problem that it admitted has challenged its users. Did it succeed? I’d give it an A for effort but a C+ to B- for actually solving the overload problem. Rather than a “one click solution” or a single-page recap, there remains a “flowchart” of options. Though less daunting than in the past, the complexity may still leave users feeling there are too many controls to be in control.
Below, a “Before” and “After” comparison. The “Before” screens are what most people on Facebook currently see, when they visit their privacy settings. The “After” is what they’ll get in the coming weeks and which can be previewed here. A small number people already have access to the new controls, including many reporters who participated in Facebook’s privacy press conference today. I was one of those reporters,Read More
How to create “robots.txt” file ?
May 24th
“Robots.txt“ is a regular text file, and this file has special meaning to the majority of “honorable” robots on the web.
Introduction to “robots.txt”
If a site owner wants to disallow to web robots from specific directory then he must place a text file called robots.txt to the root of the web site hierarchy (e.g. www.example.com/robots.txt).
By defining few rules in this robots.txt file, you can instruct web robots to not crawl and index certain files, directories within your site, or the whole site. In short a robots.txt file on a website will function as a request that ignore specified files or directories in their search.
Now that you know what is robots.txt file,you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the “Robots Exclusion Protocol“). format is simple enough for most intents and purposes:
How to create “robots.txt” file
USERAGENT line to recognise the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts or directory of your site.
following example allows all robots to visit all files because the wildcard “*” specifies all robots :
User-agent: *
Disallow:
And following example keeps all robots out:
User-agent: *
Disallow: /
The next is an code will disallow all crawlers not to enter three directories of a website:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /private/
How to increase inbound links
May 7th
Inbound links may increase your site’s popularity among web surfers as well as search engines. It’s always a good idea to have quality links coming into your site regardless of the fact that it helps your search engine rankings. So your inbound linking campaign can be dual purpose by bringing in more traffic while improving your rankings.
INCREASE INBOUND LINKS USING DIRECTORY SUBMISSIONS:
Submitting directories is a great way to build incoming links and increase your search engine rankings. Submit your site to several useful directories. Commit to adding your site to directories each month.
INCREASE INBOUND LINKS USING LOCAL LISTINGS:
Add your website to various search engines like Google Local, Bing, and Yahoo,MSN Local listings. This will help you to increase your online exposure. And at the same time this will raise your website ranking.
INCREASING INBOUND LINKS USING BLOG:
A blog (a contraction of the term “web log“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Each blog post is considered one page although it is more like a feed.
By adding your website link to each blog post as well as on the main blog site, you will increase your inbound links by one for each blog post. Blog often and your site will build many incoming links. If you contribute to a blog that you do not own, add your link at the bottom of your blog post or even your comments.
Google AdWords
Apr 21st
Google AdWords is Google‘s flagship advertising product and main source of revenue. Google’s total advertising revenues were USD$21 billion in 2008[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Content Management System
Apr 21st
A content management system (CMS) is a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to:
- Allow for a large number of people to contribute to and share stored data
- Control access to data, based on user roles. User roles define what information each user can view or edit
- Aid in easy storage and retrieval of data
- Reduce repetitive duplicate input
- Improve the ease of report writing
- Improve communication between users
Bing Makes Gains In Search Advertising Share: Report
Apr 19th
Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.
The Efficient Frontier report says Bing’s click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago.
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