SEO Specialist
Bid Optimization
Benefits of ppc advertising
Sep 6th
Internet advertising is use to promote websites by increasing their visibility in search engine result pages through the search engine optimization (SEO), Paid Listing, contextual advertising. Paid listing is most common and effective technique to promote your business.
Pay Per Click.(PPC) is a form of internet advertisement which will help you to increase your site visibility in search engines, in more simple words : Its internet advertisement where advertisers pay for visitors on cost per click basis. Pay Per Click (PPC) advertising has been considered the most reasonable and money-making advertising tool. PPC ads also known as Sponsored listing.
PPC is totally different from organic SEO.PPC ads can instantly generate visibility of your website by placing them on Search Engine Result Page for the desired keywords. Google, Yahoo,Bing are some of the top most search engines preferred by many sponsors for PPC campaign. Whenever the advertisement link or add is clicked by end user, the advertiser gives a proposed price to the search engines.
PPC Campaign can create powerful source to promote and to sell your product. And it also helps to increase website popularity among the internet users.
How to create “robots.txt” file ?
May 24th
“Robots.txt“ is a regular text file, and this file has special meaning to the majority of “honorable” robots on the web.
Introduction to “robots.txt”
If a site owner wants to disallow to web robots from specific directory then he must place a text file called robots.txt to the root of the web site hierarchy (e.g. www.example.com/robots.txt).
By defining few rules in this robots.txt file, you can instruct web robots to not crawl and index certain files, directories within your site, or the whole site. In short a robots.txt file on a website will function as a request that ignore specified files or directories in their search.
Now that you know what is robots.txt file,you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the “Robots Exclusion Protocol“). format is simple enough for most intents and purposes:
How to create “robots.txt” file
USERAGENT line to recognise the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts or directory of your site.
following example allows all robots to visit all files because the wildcard “*” specifies all robots :
User-agent: *
Disallow:
And following example keeps all robots out:
User-agent: *
Disallow: /
The next is an code will disallow all crawlers not to enter three directories of a website:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /private/
Importance of Article Submission – Get your website recognized globally
May 4th
Well after checking over the title of this article I am sure you must have scratched your head and said, “Is it possible to get my website recognized globally?” Well let me tell you this “Yes” this is possible. Article submission is a great way to improve website ranking Google as well as in other search engines. It’s not just about writing effective and appealing articles. However it is the way you showcase these articles to the world with the link back of your website.
If you feel I am speaking something logical then you better check out the following importance of Article submissions services.
- Article submission is basically posting your article to different article directories with the link pointing back at your website.
- Different article submissions sites have different format for posting the articles. One of the popular article directory on the web is www.articledashboard.com
- Every article directory requires you to register and signup with an Author name. Likewise you not only get an opportunity to post an article to these article submission sites but also get yourself the credit for the article.
- One of the most important purposes of posting an article in the article submission sites is the resource box wherein you can speak about yourself as the author and most importantly leave a link of your website.
Article submission is the best way to increase the back links of your website. So basically the more article directories you submit your article to the more back links you will have for your website.
article submission can be a bit time consuming and a boring process considering the hundreds of article submission sites you have to post your article. If you too fall in a similar category then you better switch over to an SEO firm that will offer you effective article distribution services. There are thousands of SEO firm out there who offer such types of services on the web. A proper research can help you find a firm that will help you submit your articles to different article directories.
How Sitemaps Help With SEO
May 3rd
Today the SEO professional wants to talk to you a little about sitemaps and the SEO impact it has on your site.
OK, so some of you may be wondering how sitemaps can help the search engine optimization of my website. Many of you might be aware of what sitemaps are but are used to seeing them in the form of actual HTML pages like professionalseo.com/sitemaps.html
These were the original incarnation of site maps, but were really used more for the average surfer to have a handy way to see what content a particular site had and were only used in an SEO context in a peripheral way. Although effective from an SEO standpoint to assist the various search engine spiders in finding your webpages, for those sites with hundreds or thousands of web pages obviously it is not practical to have a sitemap page with thousands of URL’s on it.
Thats where XML sitemaps come in. While many websites have actual HTML sitemap pages, what I want to talk to you about today is the next step in sitemaps for SEO that some webmasters may be familiar with which are XML sitemaps. A couple years ago Google really aided webmasters and made thier SEO work easier with the XML sitemap protocol in order to more effectively spider your website and Yahoo and MSN both have recently added support for them as well.
XML sitemap is a web-standard XML file which allows you to add some metadata to it such as all your URL’s with the last time you updated a particular page, how often you update it, and it’s importance relative to the rest of the pages of your site specifically for search engine bots to gather more information about your site.
XML sitemaps offer the ability for you to give a priority ranking to all your webpages on a scale from 0.0 to 1.0, with 1.0 being the most important and 0.5 being the default “neutral” rank. For example your index page you would give a ranking of 1.0 to, while your terms of service page you would probably want to assign a 0.1 to. This point value system helps the search engines by giving them and thier bots a way to know which pages on your site you value most and therefore which to spider more frequently.
In addition to the point value system is the ability to denote when a particular page was last updated and also how often you generally do update it. The accepted values for this are: always, hourly, daily, weekly, monthly, yearly or never, and all this extra information is instructive to the various search engine bots again to know how often to revisit your website and it’s various pages.
OK I can hear you asking now so I will answer your question. “If I assign my index page a 1.0 and my privacy.html page a 0.1 does that mean I will be guaranteed a better “Page Rank” score on my index page?” Sorry, but the answer is no you wont, which might prompt many people to ask why bother then?
The answer is similar to the explanation I gave in the robots.txt SEO tutorial which is simply that assisting the search engines to help find and spider the various pages of your site more effectively and to revisit your key pages more often is a good thing from a SEO standpoint as you are in effect “helping them to help you” since sites with fresher content tend to get better rankings in the SERP’s and anytime you can help the various search engines to help navigate your site is smart SEO.
Creating a XML sitemap is relatively easy but if you have a lot of pages on your site or if you are unsure how to create one just do a search on “XML sitemapgenerator ” and you will find many free resources to create one for you automatically which you can then upload to the root of your site meaning: yoursite.com/sitemap.xml. From there it is a simple matter of submitting your site map URL to Google through their webmaster tools interface.
If you don’t have a webmaster account with Google or are too lazy to go around to the various search engines and submit the site map URL by hand but still want to get your site map indexed faster than by letting the search engines eventually find it on their own, you can simply place the URL to your site map directly in your robots.txt file for site map auto discovery by the search engine bots the next time they visit your site.
Google Earth Added To Google Maps, No Download Needed
Apr 27th
Google has started to combine its Earth and Maps products with the announcement that Earth view is available to all Google Maps users.
To see 3D imagery in Google Maps, you’ll need the Google Earth plugin which anyone can now use; it’s been available to developers since 2008. There’s also a new “Earth” tab on Google Maps, right next to the Satellite and Map tabs. Here’s a how-to video that Google has published showing how it all works.
On a semi-related note, Google has also launched a Hubble Telescope tour layer for Google Earth, in honor of the telescope’s 20th anniversary.
5 New Techniques For Link Building Success
Apr 19th
Link building has changed. Over the past several years, a shift has taken place that has removed much of the meritocratic, or natural reward, of high-quality content with quantities of high-quality links. This self-guided sharing by website owners is becoming rare. Competition and noise on the web, combined with financial incentive surrounding links, has made it hard for great content to get noticed on its own. Today, great content needs help to get noticed—sometimes a lot of it.
There are really two primary types of link graphs on the web: the natural link graph and the commercial link graph. The two are completely intertwined and interdependent and almost indistinguishable, but they are clearly opposed in intent. Read More
Bing Makes Gains In Search Advertising Share: Report
Apr 19th
Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.
The Efficient Frontier report says Bing’s click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago.
Google’s First Quarter 2010 Results Show 23% Revenue Increase
Apr 19th
Google announced earnings, showing a 23% increase in revenue from the first quarter of 2009 to the first quarter of 2010. Google earned $6.77 billion for the quarter ended March 31, 2010. Google’s operating income was $2.49 billion, or 37% of revenues and net income was $1.96 billion up from $1.42 billion the year prior.
Here are some key highlights:
- Google-owned sites generated revenues of $4.44 billion, or 66% of total revenues
- Network revenue or AdSense programs, earned of $2.04 billion, or 30% of total revenues
- Paid clicks increased approximately 15% over the first quarter of 2009 and increased approximately 5% over the fourth quarter of 2009
- Cost per click prices also increased approximately 7% over the first quarter of 2009 and decreased approximately 4% over the fourth quarter of 2009
- Google has $26.5 billion cash on hand
- Google employed 20,621 full-time employees as of March 31, 2010, up from 19,835 full-time employees as of December 31, 2009
SEO Warrior by John I Jerkovic
Apr 17th
Product Description
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.
- See website optimization in action with detailed case studies of five website types
- Optimize your site for Google, Yahoo!, Microsoft’s Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience-and the related terms they’ll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
About the Author
John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He’s also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/.
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