SEO Specialist
Samiksha
I am Samiksha Gujar based out of Mumbai, India. I have keen passion in search engine optimization, pay per click advertising and online marketing.
Homepage: http://www.samiksha.in
Posts by Samiksha
Why Social Media is Important to promote your Business
Jun 13th
social-networking-sites
Social networking websites function like an online community of internet users.
Social networking sites offers web publishers and online marketers a new and very potentially highly effective way to drive traffic. Social Networking and Social Bookmarking is the easy and way to share your business or web links .Social Bookmarking sites are helpful to increase the backlinks and the additional traffic to your website.
Nowadays,Internet,Web marketing, companies are consider these social networking websites like myspace, facebook,delicious, dig,raddit and many more, as opportunities to promote their product and business. In a result they get high web traffic to improve site ranking,and the other important reason why people prefer are use these social networking websites to promote their product or business, it’s because of their ability to build a effective backlinks to their sites.
Here is the list of top 7 Social Networking site to promote your business:
1. Facebook
2. LinkedIn
3. MySpace
4. Reddit
5. Squidoo
6. Twitter
7. YouTube
Benefits of ppc advertising
Sep 6th
Internet advertising is use to promote websites by increasing their visibility in search engine result pages through the search engine optimization (SEO), Paid Listing, contextual advertising. Paid listing is most common and effective technique to promote your business.
Pay Per Click.(PPC) is a form of internet advertisement which will help you to increase your site visibility in search engines, in more simple words : Its internet advertisement where advertisers pay for visitors on cost per click basis. Pay Per Click (PPC) advertising has been considered the most reasonable and money-making advertising tool. PPC ads also known as Sponsored listing.
PPC is totally different from organic SEO.PPC ads can instantly generate visibility of your website by placing them on Search Engine Result Page for the desired keywords. Google, Yahoo,Bing are some of the top most search engines preferred by many sponsors for PPC campaign. Whenever the advertisement link or add is clicked by end user, the advertiser gives a proposed price to the search engines.
PPC Campaign can create powerful source to promote and to sell your product. And it also helps to increase website popularity among the internet users.
The Most Important Factors for On-page Optimization
Jun 24th
SEO is divided into two main part, ON PAGE OPTIMIZATION and OFF PAGE OPTIMIZATION.
On-page optimization is the process of making web page or a website search engine friendly.
Factors included in On-page Optimization:
- Title Tag
- Head Tag
- Meta Tag
- Description Tags
- Alt Tags
- Keyword Analysis
- Rich and Unique Content
- Outbound Links
- Internal Link Website Structure
- CSS Coding and Javascript
- Page Size / Loading Time
These are the some factors which we have to consider while doing on page Optimization.
It’s important to have proper heading, descriptive page titles, clean and rich content on each web page.
The other important factor is to have a Sitemap, and it should be uploaded to Google and Yahoo, to tell search engine crawlers which pages to crawl.
On page optimization is entirely based on the rich text content, so one thing to always keep in mind that the site should be free from black hat techniques such as cloaking, hidden text, cunning redirects etc. If any of these elements found by the search engine your site may get banned from their listings. 
Importance of selecting the right keywords
Jun 10th
Search engines always crawl and index text, and only text. They do not recognize images, flash content or symbols. So it’s very important to use the most relevant and best performing text for your website to improve your page ranking.
Always be very choosy and careful when you are selecting keywords for your website.right keywords will help you to describe your website.
Selecting the appropriate keywords for your website can be time consuming. but As far as on-page optimization is concerned, it’s mainly depends on keywords.
Selecting right keywords are the very important factor in search engine optimization. best performing keywords will help you to run successful Search Engine Optimization(SEO) campaign. Because, it is keywords that people will use to find your services on the internet.
Be specific while selecting the keywords for your WebPages. The more specific you are, the lower your chances of facing tons of competitor’s website.
You can use keyword tools like Google AdWords to find best performing keywords on internet.
Try to target long-tailed keywords. They are more specific, and, many of the time, they have less competition.
Advantages of Using CSS in Search Engine Optimization
May 31st
Cascading Style Sheets (CSS) is a style sheet language that allows web designers to attach style like spacing, color, font, etc. to plain HTML files. Or we can say that Cascading Style Sheets (CSS) is a style sheet language which is used to add the presentation of a particular web page or website.
Cascading style sheets (CSS) work exactly similar to a template like for example permitting web developers to label style for an HTML code and after that we can apply it to the number of web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which has ability to control the appearance of content in a web page.
- CSS can also make your website SEO friendly.
- CSS can separate the style and formatting from the main content of a web page, so site design can be achieved without HTML overload.
- Table layout and font tags make the HTML code very cumbersome; this creates problem for the search engine results.
- If you use external CSS files to web design; the HTML code will be cleaner and it will result to better search engine rankings.
- Using external Cascading Style Sheets (CSS) coding for web layout is also very useful for usability, as it leads to faster download times.
Facebook’s New “Simple” Privacy Settings Still Pretty Complex
May 27th
Facebook announced new simplified privacy controls designed to ease a settings overload problem that it admitted has challenged its users. Did it succeed? I’d give it an A for effort but a C+ to B- for actually solving the overload problem. Rather than a “one click solution” or a single-page recap, there remains a “flowchart” of options. Though less daunting than in the past, the complexity may still leave users feeling there are too many controls to be in control.
Below, a “Before” and “After” comparison. The “Before” screens are what most people on Facebook currently see, when they visit their privacy settings. The “After” is what they’ll get in the coming weeks and which can be previewed here. A small number people already have access to the new controls, including many reporters who participated in Facebook’s privacy press conference today. I was one of those reporters,Read More
How to create “robots.txt” file ?
May 24th
“Robots.txt“ is a regular text file, and this file has special meaning to the majority of “honorable” robots on the web.
Introduction to “robots.txt”
If a site owner wants to disallow to web robots from specific directory then he must place a text file called robots.txt to the root of the web site hierarchy (e.g. www.example.com/robots.txt).
By defining few rules in this robots.txt file, you can instruct web robots to not crawl and index certain files, directories within your site, or the whole site. In short a robots.txt file on a website will function as a request that ignore specified files or directories in their search.
Now that you know what is robots.txt file,you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the “Robots Exclusion Protocol“). format is simple enough for most intents and purposes:
How to create “robots.txt” file
USERAGENT line to recognise the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts or directory of your site.
following example allows all robots to visit all files because the wildcard “*” specifies all robots :
User-agent: *
Disallow:
And following example keeps all robots out:
User-agent: *
Disallow: /
The next is an code will disallow all crawlers not to enter three directories of a website:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /private/
Why Internet Marketing?
May 23rd
Advantages internet marketing
Internet marketing, also known as i-marketing, web marketing, online marketing, Search Engine Marketing (SEM) or e Marketing, is the marketing of products or services through the Internet.
• Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience.
• Internet marketing help Companies can reach a wide audience for a small fraction of traditional advertising budgets.
• The nature of the Web marketing allows consumers to research and purchase products and services at their own convenience.
• Online marketing has the advantage of appealing to consumers in a medium that can bring results quickly.
• The strategy and overall effectiveness of Search engine marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
• Web marketing helps to draw in an increased number of site visitors who aren’t fully committed to making a purchase but who will be provided your web site is able to reel them in.
• Internet marketers also have the advantage of measuring statistics easily and inexpensively.
• Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.
• The results of Search engine marketing campaigns can be measured and tracked instantly because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.
• Internet media are easiest way to track than traditional off-line media through the use of web analytics for instance.
• Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium.
How to increase inbound links
May 7th
Inbound links may increase your site’s popularity among web surfers as well as search engines. It’s always a good idea to have quality links coming into your site regardless of the fact that it helps your search engine rankings. So your inbound linking campaign can be dual purpose by bringing in more traffic while improving your rankings.
INCREASE INBOUND LINKS USING DIRECTORY SUBMISSIONS:
Submitting directories is a great way to build incoming links and increase your search engine rankings. Submit your site to several useful directories. Commit to adding your site to directories each month.
INCREASE INBOUND LINKS USING LOCAL LISTINGS:
Add your website to various search engines like Google Local, Bing, and Yahoo,MSN Local listings. This will help you to increase your online exposure. And at the same time this will raise your website ranking.
INCREASING INBOUND LINKS USING BLOG:
A blog (a contraction of the term “web log“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Each blog post is considered one page although it is more like a feed.
By adding your website link to each blog post as well as on the main blog site, you will increase your inbound links by one for each blog post. Blog often and your site will build many incoming links. If you contribute to a blog that you do not own, add your link at the bottom of your blog post or even your comments.
Importance of Article Submission – Get your website recognized globally
May 4th
Well after checking over the title of this article I am sure you must have scratched your head and said, “Is it possible to get my website recognized globally?” Well let me tell you this “Yes” this is possible. Article submission is a great way to improve website ranking Google as well as in other search engines. It’s not just about writing effective and appealing articles. However it is the way you showcase these articles to the world with the link back of your website.
If you feel I am speaking something logical then you better check out the following importance of Article submissions services.
- Article submission is basically posting your article to different article directories with the link pointing back at your website.
- Different article submissions sites have different format for posting the articles. One of the popular article directory on the web is www.articledashboard.com
- Every article directory requires you to register and signup with an Author name. Likewise you not only get an opportunity to post an article to these article submission sites but also get yourself the credit for the article.
- One of the most important purposes of posting an article in the article submission sites is the resource box wherein you can speak about yourself as the author and most importantly leave a link of your website.
Article submission is the best way to increase the back links of your website. So basically the more article directories you submit your article to the more back links you will have for your website.
article submission can be a bit time consuming and a boring process considering the hundreds of article submission sites you have to post your article. If you too fall in a similar category then you better switch over to an SEO firm that will offer you effective article distribution services. There are thousands of SEO firm out there who offer such types of services on the web. A proper research can help you find a firm that will help you submit your articles to different article directories.
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